Objective: “RAISE THE PROFILE of the EU Leaf organic logo”

THE CHALLENGE: breaking through a difficult messaging landscape with something that resonates locally, and can scale EU-wide.

THE SOLUTION: “Tóg an duilleog” – Grab the leaf campaign.

Client: Gillian WestbrookI at Irish Organic Association

Our recent collaboration with Mayrose Future in developing, writing, producing and delivering a such a fun commercial campaign, as well as Donovan Delaney and team at oneMILE Studio for the amazing GFX execution!

– 5 x unique shorts, focused on the customer’s moment-of-decision, filmed over two days in Galway with an exquisite cast and crew.
– 1 x unique Irish phrase, catchy and easy to rhyme with, to celebrate what’s local.

Creative Development, Script and Directors: Tomek Ciezki and Michael Sugrue
Head of Production (Mayrose): Kelley Robins Hicks
Dir. of Client Services (Mayrose): Lauren Mellman
Line Producer: Wesley O’ Duinn
DOP: Burschi Wojnar
Editor: Michael Sugrue
Color Grade, Sound Design and Mix: Sean Wells @ Roast n’ Post